Getting Started

Great ads don’t fall from the sky. You need to understand who you’re trying to reach and how you’ll reach them. A good way to start is with a creative brief, which gives a creative person or team both the general purpose and technical specifications to which they’ll have to adhere.

So we’ll give you a start. We have put together a general outline for the creative brief, and we’ve filled out a few of the items to help get you started. We’ve also included a few thoughtful questions for you to consider. Feel free to use this as a starting point, but we certainly encourage you expand upon it or come up with your own.